000			04416cam a2200529 i 4500
001			ocn876833537
003			OCoLC
005			20251028093336.0
008			140414s2014 nyu 001 0 eng
010			_a 2014014006
035			_a(Sirsi) i9781455582976
040			_aDLC _beng _erda _cDLC _dYDX _dOCLCF _dYDXCP _dBTCTA _dBDX _dBKL _dCDX _dH9Z _dCHVBK _dVF$
019			_a870199619 _a870287543 _a892063366 _a894329611
020			_a9781455582976 (hardback)
020			_a1455582972 (hardback)
020			_z9781455558001 (ebook)
020			_z9781478983033 (audio download)
035			_a(OCoLC)876833537 _z(OCoLC)870199619 _z(OCoLC)870287543 _z(OCoLC)892063366 _z(OCoLC)894329611
042			_apcc
050	0	0	_aHD 59 _b.D487 2014
049			_aVF$A
100	1		_aDezenhall, Eric.
245	1	0	_aGlass jaw : _ba manifesto for defending fragile reputations in an age of instant scandal / _cEric Dezenhall.
250			_aFirst edition.
264		1	_aNew York, NY : _bTwelve _c2014
300			_a274 pages _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
520			_a"In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong, the strong are weak. GLASS JAW is a manifesto for these times, written by crisis management warhorse Eric Dezenhall who has spent three decades inside of some of the most intense controversies in recent memory. In the digital age of 24/7 news, information is easily acquired and quickly spread, and this has changed the fundamental nature of controversy, rendering once mighty organizations and individuals powerless against scandal. Think Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Penn State and Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, Manti Te'o, and Anthony Weiner. Here Dezenhall defines this new reality where information moves at the speed of light and reputations are tarnished ever faster. In GLASS JAW, he analyzes controversy and scandal from the perspective of the truth-telling crisis management veteran to demystify the paper tiger "spin" industry, offering lessons learned, crucial corrective measures, and counterintuitive insights, such as: How there really is no getting ahead of a bad story The art of the public apology Why a crisis is not an opportunity and Hemingway's The Old man and the Sea is the I Ching of crisis management (because the old man survived and nothing more) The problem with "getting it all out there" and The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away-not a chance Why you are the enemy: the self sabotage of technology, cameras, tweets, and emails "-- _cProvided by publisher.
505	0	0	_aMachine generated contents note: _gSECTION I _tHow Scandal Has Changed (and How It Hasn't) -- _gch. 1 _tThe Fiasco Vortex -- _gch. 2 _tWhen Scandal Went to Sleep -- _gch. 3 _t"Monetizing Humiliation" -- _gch. 4 _tBrittle -- Why and How Goliath Became David (Part 1 -- The Syndrome) -- _gch. 5 _tBrittle -- Why and How Goliath Became David (Part 2 -- The Mindset) -- _gch. 6 _tSocial Media Is the Problem, Rarely the Solution -- _gSECTION II _tWho Do You Think You're Spinning? -- _gch. 7 _tThe Eight Most Baseless Crisis Management Cliches -- _gch. 8 _tThe Three Apologies -- _gch. 9 _tThe "Spindustrial" Complex -- _gch. 10 _tThe Myth of Reputation Management (Whatever That Means) -- _gSECTION III _tThe Physics of Controversy -- _gch. 11 _tControversy Shortcuts and Cascades -- _gch. 12 _tThe Ingredients of Scandal -- _gSECTION IV _tRedefining What It Means to Win -- _gch. 13 _tThe Controversy "Iceberg" -- _gch. 14 _tFewer Gurus, More Grown-ups.
650		0	_aPublic relations.
650		0	_aReputation.
650		0	_aPublic opinion.
650		0	_aCrisis management.
650		0	_aCorporate image.
650		7	_aBUSINESS & ECONOMICS / Public Relations. _2bisacsh
650		7	_aPSYCHOLOGY / Applied Psychology. _2bisacsh
650		7	_aCorporate image. _2fast _0(OCoLC)fst00879659
650		7	_aCrisis management. _2fast _0(OCoLC)fst00883617
650		7	_aPublic opinion. _2fast _0(OCoLC)fst01082785
650		7	_aPublic relations. _2fast _0(OCoLC)fst01082892
650		7	_aReputation. _2fast _0(OCoLC)fst01763600
994			_aC0 _bVF$
999			_c134928 _d134928