000			02854cam a2200409 i 4500
001			ocn844726835
003			OCoLC
005			20251028093334.0
008			130627s2014 nyua b 001 0 eng
010			_a 2013024425
035			_a(Sirsi) i9780814433324
040			_aDLC _beng _erda _cDLC _dBTCTA _dOCLCF _dIAD _dVP@ _dYDXCP _dMNW _dLMR _dAU@ _dCDX _dCHVBK _dZ35 _dVF$
019			_a868949303 _a898524124
020			_a9780814433324
020			_a0814433324
035			_a(OCoLC)844726835 _z(OCoLC)868949303 _z(OCoLC)898524124
042			_apcc
050	0	0	_aHF 5415.1265 _b.B45 2014
049			_aVF$A
100	1		_aBelew, Shannon.
245	1	4	_aThe art of social selling : _bfinding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / _cShannon Belew.
264		1	_aNew York : _bAmerican Management Association, _c[2014]
300			_axvi, 267 pages : _billustrations ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 243-250) and index.
505	0	0	_tFishing in social ponds: using social media as a prospecting tool for online sales -- _tThe social triangle of online sales success: bringing together social marketing, social commerce, and social support -- _tSpeaking a new language: the ten most important rules for online social interactions -- _tMore than lead scraping: the benefits of un-selling in social media -- _tTweets, likes, comments, and recommendations: understanding the value of peer-to-peer influence in social sales -- _tContent, engagement, and building a relationship: pulling the social customer through the online sales funnel -- _tTools of the trade: using online services and applications to help you find, track, and engage social customers -- _tTime is money: building social selling into your schedule -- _tFree and not quite free: determining your budget -- _tDeveloping your social selling strategy: the components for a realistic social media sales plan -- _tLinkedin: turning connections into sales -- _tTwitter: social selling in 140 characters or less -- _tFacebook, Google+, and online communities: targeting your social customer base -- _tThe rise of visual content and its influence on sales: YouTube, Pinterest, Infographics, and more -- _tSocial selling trends: harnessing the growth of mobile sales -- _tCase studies: social success stories for B2C and B2B.
520			_aCiting enlightening research and real-world examples, this title presents readers with a detailed methodology for growing sales and expanding their customer base using social media.
650		0	_aInternet marketing.
650		0	_aMarketing _xSocial aspects.
650		0	_aSelling.
650		0	_aOnline social networks.
650		0	_aSocial media.
994			_aC0 _bVF$
999			_c134780 _d134780