000 05057cam a2200457 i 4500
001 ocn868510104
003 OCoLC
005 20251028093333.0
008 140117s2014 enka 001 0 eng
010 _a 2013049647
035 _a(Sirsi) i9780749469689
040 _aDLC
_beng
_erda
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019 _a849247913
_a875345383
_a876266917
020 _a9780749469689 (pbk.)
020 _a0749469684 (pbk.)
020 _a0749469692
020 _a9780749469696
035 _a(OCoLC)868510104
_z(OCoLC)849247913
_z(OCoLC)875345383
_z(OCoLC)876266917
042 _apcc
050 0 0 _aHF 5415.1265
_b.R92 2014
049 _aVF$A
100 1 _aRyan, Damian,
_eauthor.
245 1 4 _aThe best digital marketing campaigns in the world II /
_cDamian Ryan.
250 _a[Second edition]
264 1 _aLondon ;
_aPhiladelphia ;
_aNew Delhi :
_bKogan Page,
_c2014.
300 _axii, 253 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aOriginally published in 2011 under title: The best digital marketing campaigns in the world : mastering the art of customer engagement.
520 _a"With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learned. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.Covering a wide range of world-class award winning campaigns, including household names such as Coca-cola, Dell and Walkers Crisps, and the most successful viral video of 2012, this book is the must-read guide for all marketers looking to embrace the new digital landscape"--
_cProvided by publisher.
520 _a"In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising"--
_cProvided by publisher.
500 _aIncludes index.
505 0 _aDigital marketing is dead - no it's alive - no it's all integrated now... eh? -- Case study 1. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz for Grown Upz -- Case study 7. Harley-Davidson's Open Road Festival -- Case study 8. McDonald's. Our Food. Your Questions -- Case study 9. Heathrow Boutique -- Case study 10. Activia -- Case study 11. Deutsche Telekom -- Case study 12. Nike 10k Run -- Case study 13. Red Bull Stratos -- Case study 14. Chickasaw Country -- Case study 15. Barclay Card 'Toys Unleashed' -- Case study 16. Avaya -- Case study 17. Bodyform -- Case study 18. Koozai -- Case study 19. KWV 3 Brandy -- Case study 20. Britian's Best Office Dog -- Case study 21. Ikea: Moving the Store -- Case study 22. Green for Go! -- Case study 23. The Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26. Lufthansa Boeing 747-8 -- Case study 27. Fortnum & Mason -- Case study 28. Louisville Slugger -- Case study 29. Screwfix -- Case study 30. Polowers -- Case study 31. Peugeot: Let Your Body Drive -- Case study 32. Hobart: Get Back to Scratch -- Case study 33. Freshersfield.com -- Case study 34. Naturevalleytrailview.com -- Case study 35. 'The Walking Dead' Kill Count -- Case study 36. 8a Store -- Case study 37. UEFA Europa League -- Case study 38. Digicel -- Case study 39. Axw Wingman -- Case study 40. BBC Africa -- What's next?
650 0 _aInternet marketing
_vCase studies.
650 0 _aAdvertising campaigns
_vCase studies.
650 0 _aSocial media.
650 0 _aMarketing
_xManagement.
994 _aC0
_bVF$
999 _c134736
_d134736