000			03212cam a2200349 a 4500
001			ocn706021642
003			OCoLC
005			20251028093331.0
008			110318s2011 ilua 001 0 eng
010			_a 2011010436
035			_a(Sirsi) i9781450413039
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dJHY _dYDXCP _dUKMGB _dVP@ _dCDX _dBDX _dKMS _dOCLCF _dGTA _dVF$
016	7		_a015821168 _2Uk
019			_a770628943
020			_a9781450413039 (soft cover)
020			_a145041303X (soft cover)
035			_a(OCoLC)706021642 _z(OCoLC)770628943
050	0	0	_aGV 716 _b.H67 2011
049			_aVF$A
100	1		_aHorrow, Richard B.
245	1	0	_aBeyond the scoreboard : _ban insider's guide to the business of sport / _cRick Horrow, Karla Swatek.
260			_aChampaign, IL : _bHuman Kinetics, _cc2011.
300			_axii, 227 p. : _bill. ; _c26 cm.
500			_aIncludes index.
505	0		_aThe mega master super series XLXL -- Remote-controlling what you see on sports tv -- Not far from the Madden-ing crowd -- The Big Labinski -- The government gets into - and out of - the game -- So you wanna own a sports team? -- One union under center : Athletes, agents, and their deals -- Sports sponsorship 101 -- Ticket to the future.
520			_aGo behind the scenes with your insider's access to the high-pressure, high-stakes business of professional sport. In "Beyond the Scoreboard," Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, "Bloomberg Businessweek," and the BBC and host of PBS "Nightly Business Report's ""Beyond the $coreboard," and Horrow Sports Ventures' vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport's most influential powerbrokers. "Beyond the Scoreboard" tackles sport's hot-button topics head on. You'll see : how sponsors measure return on investment with sport organizations; how pro teams negotiate with governments to make a stadium deal; the effect of the sport facility building boom on teams' bottom lines; how sport agents try to maximize the value of their in-demand clients; and the effect on teams and fans of revolutionary changes in modern ticket selling. Whether you are one of the millions of people who play fantasy sports or you just want to know more about how your favorite teams determine their strategies, you'll learn how the experts make deals happen. And with engaging sidebars and exclusive interviews from the most powerful figures in sport, including Roger Goodell, David Stern, Brian France, and Gary Bettman, you'll gain expert analysis from people who have played leadership roles in some of the most intense negotiations and lucrative business deals in sport history. There's nobody better equipped to explain what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage than Rick Horrow, the Sports Professor. In "Beyond the Scoreboard," Horrow and Swatek provide you with an all-access pass to the multibillion-dollar world of professional sport. -- Publisher description
650		0	_aSports _xEconomic aspects.
650		0	_aSports administration.
700	1		_aSwatek, Karla.
994			_aC0 _bVF$
999			_c134671 _d134671