000			03166cam a22004098i 4500
001			ocn879642395
003			OCoLC
005			20251028093327.0
008			140512s2014 maua b 001 0 eng
010			_a 2014013859
035			_a(Sirsi) i9781625272478
040			_aDLC _beng _erda _cDLC _dOCLCO _dBDX _dOCLCF _dYDXCP _dORX _dTWC _dCDX _dCHVBK _dVP@ _dCLE _dLTSCA _dLMR _dVF$
020			_a9781625272478 (hardback)
020			_a1625272472
035			_a(OCoLC)879642395
042			_apcc
050	0	0	_aHD 30.2 _b.W4645 2014
049			_aVF$A
100	1		_aWesterman, George, _d1963- _eauthor.
245	1	0	_aLeading digital : _bturning technology into business transformation / _cGeorge Westerman, Didier Bonnet, Andrew McAfee.
263			_a1410
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2014]
300			_avi, 292 pages : _billustrations ; _c25 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aWhat is digital mastery? -- Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation.
520			_a"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- _cProvided by publisher.
650		0	_aInformation technology _xManagement.
650		0	_aStrategic planning.
650		0	_aOrganizational change.
700	1		_aBonnet, Didier, _eauthor.
700	1		_aMcAfee, Andrew, _eauthor.
994			_aC0 _bVF$
999			_c134438 _d134438