000			03947cam a2200493 i 4500
001			ocn852221379
003			OCoLC
005			20251028093311.0
008			140303s2014 nyu f 001 0 eng
010			_a 2014004249
035			_a(Sirsi) i9781591846338
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dBDX _dSINLB _dILC _dCDX _dOCLCF _dVF$
019			_a852238867 _a869802109 _a879357773
020			_a9781591846338 (hardback)
020			_a1591846331 (hardback)
035			_a(OCoLC)852221379 _z(OCoLC)852238867 _z(OCoLC)869802109 _z(OCoLC)879357773
042			_apcc
050	0	0	_aHF 5438.25 .J363 2014
049			_aVF$A
100	1		_aJantsch, John.
245	1	0	_aDuct tape selling : _bthink like a marketer, sell like a superstar / _cJohn Jantsch.
264		1	_aNew York : _bPortfolio, _c[2014]
300			_a248 pages ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
520			_a" A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model-where marketers owned the message while sellers owned the relationships-on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery"-- _cProvided by publisher.
520			_a"The popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model--where marketers owned the message while sellers owned the relationships--on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery"-- _cProvided by publisher.
505	0		_aIntroduction: Changing the context of selling -- Mind-set of the new sales guide. Listen perceptively ; Connect the community ; Define leads ; Find your value proposition ; Build a reputation ; Guide the sales journey ; Teaching sells -- Practices of the new sales guide. Create an expert platform ; Become an authority ; Mine networks ; Build your sales hourglass ; Finish the sale -- The world of the new sales coach. Change the channel ; Swallow the whistle ; Bridge the gap ; Find your method ; Rethink hiring ; Manage automation -- Conclusion.
650		0	_aSelling _vHandbooks, manuals, etc.
650		0	_aBranding (Marketing)
650		0	_aCustomer relations.
650		7	_aBUSINESS & ECONOMICS / Sales & Selling. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / General. _2bisacsh
650		7	_aBranding (Marketing) _2fast _0(OCoLC)fst01743755
650		7	_aCustomer relations. _2fast _0(OCoLC)fst00885533
650		7	_aSelling. _2fast _0(OCoLC)fst01111969
655		7	_aHandbooks, manuals, etc. _2fast _0(OCoLC)fst01423877
856	4	2	_3Cover image _uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781591846338.jpg
994			_aC0 _bVF$
999			_c133625 _d133625