000			03441cam a2200445 i 4500
001			ocn798060368
003			OCoLC
005			20251028093310.0
008			120830s2013 nyua b 001 0 eng
010			_a 2012034583
035			_a(Sirsi) i9781451686579
040			_aDLC _beng _erda _cDLC _dIG# _dBTCTA _dBDX _dOCLCO _dUPZ _dSINLB _dYW6 _dYDXCP _dBWX _dCDX _dIGP _dKMS _dVP@ _dIAD _dTOH _dTPH _dBEDGE _dOCLCQ _dFDA _dVF$
019			_a820149050
020			_a9781451686579 (hbk.)
020			_a1451686579 (hbk.)
035			_a(OCoLC)798060368 _z(OCoLC)820149050
042			_apcc
050	0	0	_aHF 5415.153 _b.B463 2013
049			_aVF$A
100	1		_aBerger, Jonah, _eauthor.
245	1	0	_aContagious : _bwhy things catch on / _cJonah Berger.
246	3	1	_aWhy things catch on
250			_a1st Simon & Schuster hardcover edition.
264		1	_aNew York : _bSimon & Schuster, _c�2013.
300			_aviii, 244 pages : _billustrations ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 215-233) and index.
505	0		_aWhy things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
520			_aWharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
520			_aWhat makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
650		0	_aNew products.
650		0	_aConsumer behavior.
650		0	_aPopularity _xEconomic aspects.
650	1	2	_aConsumer Satisfaction.
650	1	2	_aChoice Behavior.
994			_aC0 _bVF$
999			_c133588 _d133588