000			02696cam a2200397 i 4500
001			ocn839388071
003			OCoLC
005			20251028093306.0
008			130412s2014 nyua b 001 0 eng
010			_a 2013014110
035			_a(Sirsi) i9780071816212
040			_aDLC _erda _beng _cDLC _dYDX _dBTCTA _dBDX _dOCLCO _dUKMGB _dFOLLT _dYDXCP _dVP@ _dOCLCF _dVF$
016	7		_a016460793 _2Uk
019			_a830367693
020			_a9780071816212 (alk. paper)
020			_a0071816216 (alk. paper)
035			_a(OCoLC)839388071 _z(OCoLC)830367693
042			_apcc
050	0	0	_aHF 5415.1255 _b.R363 2014
049			_aVF$A
100	1		_aRand, Paul M. _eauthor.
245	1	0	_aHighly recommended : _bharnessing the power of word of mouth and social media to build your brand and your business / _cPaul M. Rand.
264		1	_aNew York : _bMcGraw-Hill Education, _c[2014]
300			_axxi, 229 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 215-218) and index.
505	0		_aForeword / by Margo Georgiadis, President, Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- Some recommendations are more valuable than others : the influencer ecosystem and the Oprah effect -- The roadmap to recommendations -- Know : understanding where and how your brand and your competitors are talked about and recommended -- Plan : developing a recommendable brand strategy, articulating your sharable story -- Identify : discover those people whose recommendations influence your brand's purchase decisions -- Activate : creating compelling content and experiences that engage the 90/10 rule -- Protect : identifying and neutralizing "hear me's", "reputation terrorists" and "competitive destroyers" -- Beyond marketing : operationalizing recommendations -- Customer service that gets you recommended -- Becoming the most recommended place to work (HR) -- Creating products and offerings your customers tell you they will buy (Product Innovation/R & D) -- Built by recommendations : tying it all together.
650		0	_aBranding (Marketing)
650		0	_aMarketing _xManagement.
650		0	_aOral communication.
650		0	_aEnglish language _xBusiness English.
994			_aC0 _bVF$
999			_c133342 _d133342