000			05203cam a22004094a 4500
001			ocm61704008
003			OCoLC
005			20251028093304.0
008			050914s2006 enk b 001 0 eng
010			_a 2005054607
035			_a(Sirsi) i9780333912850
040			_aDLC _beng _cDLC _dBAKER _dBWKUK _dBTCTA _dYDXCP _dCRH _dTTU _dVP@ _dEUM _dIG# _dTUU _dTULIB _dOCLCF _dP4I _dVF$
020			_a0333912853 (hbk. : alk. paper)
020			_a9780333912850 (hbk. : alk. paper)
020			_a0333912861 (pbk. : alk. paper)
020			_a9780333912867 (pbk. : alk. paper)
035			_a(OCoLC)61704008
042			_apcc
050	0	0	_aGV 706.5 _b.H663 2006
049			_aVF$A
100	1		_aHorne, John, _d1955-
245	1	0	_aSport in consumer culture / _cJohn Horne.
260			_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2006.
300			_axii, 200 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 169-192) and index.
505	0		_a1. Introduction -- Introduction : sport, consumption and the cultural turn -- Sport : a contested concept -- Consumer society and culture -- Theoretical approaches to consumption and consumer culture -- Understanding contemporary consumer culture -- And finally : an introduction to the discipline and the rest of the book -- The structure of the book --
505	0		_apt. I. Globalisation, consumerisation and the mass media -- 2. Consumer culture and the global sports market -- Introduction -- The development of the mass market for sport in the UK and North America -- The global sporting goods market -- Estimating the economic significance of sport in the UK -- Professional sport, commercialisation and consumer culture -- Making the majors -- Market football : a case study -- Investigating fans and the sport consumer -- Marketing strategies in sport -- Conclusion -- 3. Sport, consumerisation and the mass media -- Introduction -- The sport-media relationship -- The growth of sports coverage in the contemporary mass media -- Producing sport for the media -- Ownership and control in media and sport -- The contemporary politics and economics of media ownership and control -- 'Murdochization' : a media-sport business strategy -- The escalation of sports media rights -- Constructing sport : sports journalism -- Consuming sport : the audience for media sport -- Sport and the new media -- Conclusion --
505	0		_apt. II. Commodification, regulation and power -- 4. Advertising, sponsorship and the commodification of sport -- Introduction -- The formation of consumer culture -- The first phase of consumer culture -- The second and third phases of consumer culture -- Advertising and the production of consumption through sport -- Global sports goods and brands -- Michael Jordan, Beckham-mania and the sport celebrity endorsement culture -- Sport and commercial sponsorship -- The growth of commercial sponsorship -- Developments in sports sponsorship in the UK -- Problems with sponsorship -- Conclusion -- 5. Sport, social regulation and power -- Introduction -- Neo-liberalism and sport -- The neo-liberal state and sport in the UK -- Contemporary contradictions in sports provision -- Regulating and protecting the sports consumer -- From social citizens to citizen-consumers -- The regulation of commercial sport -- The regulation of sport as practice -- The influence of the European Union on sports policy -- Promoting major sports events and locations -- Perspectives on the promotion of major sports events and locations -- Conclusion --
505	0		_apt. III. Lifestyles, identities and social divisions -- 6. Sport, identities and lifestyles in consumer culture -- Introduction -- Understanding lifestyles in consumer culture -- Identities and consumption -- Body styles, lifestyles and consumer culture -- The 'obesity epidemic', health and physical education -- Sport and identity -- Lifestyle sports and identities -- Sport in contemporary capitalism -- Conclusion -- 7. Sport and social divisions in consumer culture -- Introduction : two views of the changing social context -- Social divisions inside the culture of the market -- The divisiveness of social exclusion -- Sport and social divisions of class -- Gender, sport and consumer culture -- The gendered consumption of sport -- 'Race', consumer culture and sport -- Age, generation and the life course of consumption -- Catching them young? -- Conclusion -- 8. Conclusion -- Review of the book -- Critique of sport in capitalist consumer culture -- For a sociology of sport in consumer culture -- The politics of consumer activism in sport.
520			_aDrawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption, this book examines how sport - as both recreational practice and commercial spectacle - has become more central to the capitalist 'economies of signs and space'.
650		0	_aSports _xSociological aspects.
650		0	_aSports _xEconomic aspects.
650		7	_aSports _xEconomic aspects. _2fast _0(OCoLC)fst01130450
650		7	_aSports _xSociological aspects. _2fast _0(OCoLC)fst01130532
994			_aC0 _bVF$
999			_c133280 _d133280