| 000 | 01868cam a2200469 a 4500 | ||
|---|---|---|---|
| 001 | ocn730403983 | ||
| 003 | OCoLC | ||
| 005 | 20251028093304.0 | ||
| 008 | 111201s2012 enka b 001 0 eng | ||
| 010 | _a 2011047095 | ||
| 035 | _a(Sirsi) i9780415587860 | ||
| 035 | _a(Sirsi) i9780415587860 | ||
| 040 |
_aDLC _beng _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dYNK _dOCLCO _dCDX _dTXM _dABF _dOCLCF _dVF$ |
||
| 016 | 7 |
_a015978330 _2Uk |
|
| 020 | _a9780415587860 (hbk) | ||
| 020 | _a0415587867 (hbk) | ||
| 020 | _a9780415587877 (pbk) | ||
| 020 | _a0415587875 (pbk) | ||
| 020 | _z9780203132067 (ebk) | ||
| 020 | _z0203132068 (ebk) | ||
| 035 | _a(OCoLC)730403983 | ||
| 050 | 0 | 0 |
_aGV 721.5 _b.F43 2012 |
| 049 | _aVF$A | ||
| 100 | 1 |
_aFerrand, Alain, _d1952- |
|
| 245 | 1 | 0 |
_aOlympic marketing / _cAlain Ferrand, Jean-Loup Chappelet and Beno�it S�eguin. |
| 260 |
_aAbingdon, Oxon ; _aNew York : _bRoutledge, _c2012. |
||
| 300 |
_axxii, 271 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe Olympic system -- Olympic properties and their protection -- Olympic brand marketing system -- Olympic marketing model -- IOC marketing -- Marketing by Olympic Games organising committiees -- Marketing by National Olympic Committees -- Marketing by Olympic sponsors -- Conclusion and perspectives. | |
| 650 | 0 |
_aOlympics _xManagement. |
|
| 650 | 0 |
_aOlympics _xMarketing. |
|
| 650 | 0 | _aSports administration. | |
| 650 | 0 |
_aSports _xMarketing. |
|
| 650 | 7 |
_aOlympics _xManagement. _2fast _0(OCoLC)fst01045595 |
|
| 650 | 7 |
_aOlympics _xMarketing. _2fast _0(OCoLC)fst01045596 |
|
| 650 | 7 |
_aSports _xManagement. _2fast _0(OCoLC)fst01130475 |
|
| 650 | 7 |
_aSports _xMarketing. _2fast _0(OCoLC)fst01130476 |
|
| 700 | 1 |
_aChappelet, J.-L. _q(Jean-Loup) |
|
| 700 | 1 |
_aS�eguin, Benoit, _d1966- |
|
| 994 |
_aC0 _bVF$ |
||
| 999 |
_c133259 _d133259 |
||