000 02254cam a2200349Ia 4500
001 ocn798410679
003 OCoLC
005 20251028093259.0
008 120702s2012 enka b 001 0 eng d
035 _a(Sirsi) i9781780670003
040 _aUKMGB
_beng
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015 _aGBB265270
_2bnb
016 7 _a016118260
_2Uk
020 _a9781780670003 (pbk.)
020 _a1780670001
035 _a(OCoLC)798410679
050 4 _aHF 5825
_b.S53 2012
049 _aVF$A
100 1 _aShaw, Mark,
_d1965-
245 1 0 _aCopywriting :
_bsuccessful writing for design, advertising, and marketing /
_cMark Shaw.
250 _a2nd ed.
260 _aLondon :
_bLaurence King,
_cc2012.
300 _a240 p. :
_bcol. ill. ;
_c25 cm.
500 _aPrevious ed.: 2009.
504 _aIncludes bibliographical references and index.
520 _a"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.
505 0 _aGetting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communicatinos -- Writing for catalogs -- Writing for the digital environment.
650 0 _aAdvertising copy.
650 0 _aMarketing.
994 _aC0
_bVF$
999 _c133008
_d133008