000			02734cam a22003734a 4500
001			ocn767563954
003			OCoLC
005			20251028093250.0
008			120201s2012 njua b 001 0 eng
010			_a 2012004742
035			_a(Sirsi) i9781118206683
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dBDX _dUKMGB _dYDXCP _dBWX _dOCLCO _dIG# _dCDX _dVF$
016	7		_a016039309 _2Uk
020			_a9781118206683 (hardback)
020			_a1118206681 (hardback)
035			_a(OCoLC)767563954
042			_apcc
050	0	0	_aHF 5415 _b.K6246 2012
049			_aVF$A
100	1		_aKotler, Philip.
245	1	0	_aGood works! : _bmarketing and corporate initiatives that build a better world-- and the bottom line / _cPhilip Kotler, David Hessekiel & Nancy R. Lee.
260			_aHoboken, N.J. : _bWiley, _cc2012.
300			_avi, 282 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"--Provided by publisher.
650		0	_aMarketing _xSocial aspects.
650		0	_aSocial responsibility of business.
650		0	_aRelationship marketing.
700	1		_aHessekiel, David, _d1960-
700	1		_aLee, Nancy, _d1945-
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781118206683.jpg
994			_aC0 _bVF$
999			_c132544 _d132544