000 01182cam a2200301Ii 4500
001 ocn793223416
003 OCoLC
005 20251028093250.0
008 120504s2013 nyua 001 0 eng d
035 _a(Sirsi) i9780071801133
040 _aBTCTA
_beng
_cBTCTA
_dYDXCP
_dTEF
_dBWX
_dQBX
_dTOH
_dCDX
_dOCLCO
_dAU@
_dOCLCQ
_dVF$
019 _a815754966
_a819075334
_a819808016
020 _a9780071801133
020 _a0071801138
035 _a(OCoLC)793223416
_z(OCoLC)815754966
_z(OCoLC)819075334
_z(OCoLC)819808016
050 4 _aHF 5415
_b.S24 2013
049 _aVF$A
100 1 _aSafko, Lon.
245 1 4 _aThe fusion marketing bible :
_bfuse traditional media, social media, and digital media to maximize marketing /
_cLon Safko.
260 _aNew York :
_bMcGraw-Hill,
_cc2013.
300 _axxi, 265 p. :
_bill. ;
_c23 cm.
500 _aIncludes index.
505 0 _aContents note continued: 16. The Psychology Behind the Technology: We're All Drug Pushers -- 17. Understanding the Sales Funnel: Just Being There -- 18. Filling the Void: From One Come Many.
650 0 _aMarketing.
650 0 _aMarketing
_xTechnological innovations.
994 _aC0
_bVF$
999 _c132543
_d132543