000			01722cam a2200373 i 4500
001			ocn808107505
003			OCoLC
005			20251028093248.0
008			120817s2013 caua b 001 0 eng
010			_a 2012031489
035			_a(Sirsi) i9781452230047
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBWX _dUKMGB _dVF$
016	7		_a016152746 _2Uk
020			_a9781452230047 (pbk. : alk. paper)
020			_a1452230048 (pbk. : alk. paper)
035			_a(OCoLC)808107505
042			_apcc
050	0	0	_aHF 5415.13 _b.C676 2013
049			_aVF$A
100	1		_aCrane, Frederick G.
245	1	0	_aMarketing for entrepreneurs : _bconcepts and applications for new ventures / _cFrederick G. Crane, Northeastern University.
250			_aSecond Edition.
264		1	_aThousand Oaks [California] : _bSAGE Publications, _c2013.
300			_axiii, 245 pages : _billustrations ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMarketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
650		0	_aMarketing _xManagement.
650		0	_aSmall business marketing.
994			_aC0 _bVF$
999			_c132453 _d132453