000			02759cam a2200337 a 4500
001			ocn757935705
003			OCoLC
005			20251028093248.0
008			111013s2012 njuab b 001 0 eng
010			_a 2011041875
035			_a(Sirsi) i9780132884143
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dSINLB _dKMS _dVF$
020			_a9780132884143 (hardback : alk. paper)
020			_a0132884143 (hardback : alk. paper)
035			_a(OCoLC)757935705
042			_apcc
050	0	0	_aHF 5429.23 _b.A376 2012
049			_aVF$A
100	1		_aAlon, Ilan.
245	1	0	_aGlobal franchising operations management : _bcases in international and emerging markets operations / _cIlan Alon.
260			_aUpper Saddle River, N.J. : _bFT Press/Pearson, _c2012.
300			_ax, 192 p. : _bill., map ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aSan Francisco coffee house : An American style franchise in Croatia / Ilan Alon, Mirela Alpeza, and Aleksander Erceg -- Trying to create a stir : Opening a coffee shop in Korea / Gyewan Moon and Allen H. Kupetz -- International marketing and franchising at Marks & Spencer / Ilan Alon -- Estimating demand in emerging markets for Kodak Express / David M. Currie and Ilan Alon -- Ruth's Chris Steak House : The high stakes of international expansion / Allen H. Kupetz and Ilan Alon -- Master international franchising in China : The Athlete's Foot, Inc. (Part A) / Amber Xu and Ilan Alon -- Master international franchising in China : The Athlete's Foot, Inc. (Part B) / Amber Xu and Ilan Alon -- Social entrepreneurship and sustainable farming in Indonesia / Ilan Alon and Eve Misati -- Final reflections and epilogues.
520			_aFranchising, already a $740 billion business in the United States, is now experiencing rapid growth worldwide. In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global opportunities, and understand the unique challenges of franchising in emerging markets and developing countries. Through multiple case studies, Dr. Ilan Alon and a team of expert contributors offer a panoramic and up-to-date view of franchising around the world. They introduce operations management systems from diverse industries, nations, and regions, presenting both franchiser and franchisee perspectives. The author candidly discusses both successes and failures, identifies key success factors, highlights obstacles, and demonstrates innovative ways to overcome them.
650		0	_aFranchises (Retail trade)
650		0	_aInternational trade.
650		0	_aFranchises (Retail trade) _vCase studies.
994			_aC0 _bVF$
999			_c132452 _d132452