000			01579cam a22003614a 4500
001			ocn805831522
003			OCoLC
005			20251028093247.0
008			120803s2013 maua 001 0 eng
010			_a 2012031320
035			_a(Sirsi) i9780240823706
040			_aDLC _beng _cDLC _dOCLCO _dYDXCP _dBWX _dVP@ _dCDX _dVF$
020			_a9780240823706 (paper back)
020			_a0240823702 (paper back)
035			_a(OCoLC)805831522
042			_apcc
050	0	0	_aML 3790 _b.H986 2013
049			_aVF$A
100	1		_aHutchison, Thomas W. _q(Thomas William)
245	1	0	_aWeb marketing for the music business / _cTom Hutchison.
250			_a2nd ed.
260			_aBurlington, MA : _bFocal Press, _c2013.
300			_axii, 292 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aDevelopment of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing.
650		0	_aMusic trade.
650		0	_aInternet marketing.
938			_aYBP Library Services _bYANK _n7657921
938			_aBlackwell Book Service _bBBUS _n7657921
938			_aCoutts Information Services _bCOUT _n22194035
994			_aC0 _bVF$
999			_c132372 _d132372