000			01868cam a2200385 a 4500
001			ocn768172584
003			OCoLC
005			20251028093245.0
008			120113s2012 nyu b 001 0 eng
010			_a 2011052315
035			_a(Sirsi) i9780071791090
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dOCLCO _dBDX _dYDXCP _dUKMGB _dBWX _dOS3 _dCDX _dKAA _dYBM _dNIU _dVF$
016	7		_a016048638 _2Uk
020			_a9780071791090 (alk. paper)
020			_a0071791094 (alk. paper)
035			_a(OCoLC)768172584
042			_apcc
050	0	0	_aHM 742 _b.S33 2012
049			_aVF$A
100	1		_aSchaefer, Mark.
245	1	0	_aReturn on influence : _bthe revolutionary power of Klout, social scoring, and influence marketing / _cMark Schaefer.
246	3		_aROI, return on influence
246	3		_aReturn on influence, ROI
250			_a1st ed.
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_axviii, 215 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. [197]-201) and index.
505	0		_aIntroduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
520			_aLooks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
650		0	_aOnline social networks.
650		0	_aSocial media _xMarketing.
650		0	_aSocial influence.
994			_aC0 _bVF$
999			_c132305 _d132305