000			02605cam a2200337 a 4500
001			ocn764337537
003			OCoLC
005			20251028093240.0
008			120210s2012 nyu 001 0 eng
010			_a 2012005591
035			_a(Sirsi) i9780814420300
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dBDX _dOCLCO _dYDXCP _dCDX _dBWX _dOCP _dVP@ _dVF$
020			_a9780814420300 (hbk.)
020			_a0814420303 (hbk.)
035			_a(OCoLC)764337537
042			_apcc
050	0	0	_aHD 30.3 _b.S5774 2012
049			_aVF$A
100	1		_aSmith, Paul, _d1967 July 3-
245	1	0	_aLead with a story : _ba guide to crafting business narratives that captivate, convince, and inspire / _cPaul Smith.
260			_aNew York : _bAmerican Management Association, _cc2012.
300			_aviii, 280 p. ; _c24 cm.
500			_aIncludes index.
520			_aStorytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
650		0	_aCommunication in management.
650		0	_aStorytelling.
650		0	_aLeadership.
650		0	_aOrganizational behavior.
994			_aC0 _bVF$
999			_c132045 _d132045