000			02444cam a2200397 a 4500
001			ocn134992552
003			OCoLC
005			20251028093238.0
008			070522s2007 nyuab b 001 0 eng
010			_a 2007021359
035			_a(Sirsi) i9780446580960
040			_aDLC _beng _cDLC _dBAKER _dBTCTA _dWIQ _dYDXCP _dC#P _dBUR _dEZU _dIXA _dVP@ _dLMR _dITJCU _dGACCL _dSMP _dCQU _dOCLCQ _dVF$
020			_a9780446580960
020			_a0446580961
035			_a(OCoLC)134992552
043			_an-us---
050	0	0	_aHB 3505 _b.P44 2007
049			_aVF$A
100	1		_aPenn, Mark J.
245	1	0	_aMicrotrends : _bthe small forces behind tomorrow's big changes / _cMark J. Penn ; with E. Kinney Zalesne.
250			_a1st ed.
260			_aNew York : _bTwelve, _c2007.
300			_axxi, 425 p. : _bill., map ; _c24 cm.
504			_aIncludes bibliographical references (p. 371-409) and index.
520			_aPollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
505	0		_aLove, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International -- Conclusion.
651		0	_aUnited States _xPopulation _xSocial aspects.
650		0	_aSocial influence.
650		0	_aSocial change.
700	1		_aZalesne, E. Kinney.
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0718/2007021359.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0731/2007021359-d.html
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0742/2007021359-b.html
994			_aC0 _bVF$
999			_c131971 _d131971