000			01989cam a22004214a 4500
001			ocm57893901
003			OCoLC
005			20251028093233.0
008			050225s2005 nju b 001 0 eng
010			_a 2005005163
035			_a(Sirsi) i9780471730446
040			_aDLC _beng _cDLC _dYDX _dUKM _dBAKER _dVP@ _dNLGGC _dIG# _dBTCTA _dYDXCP _dOCLCG _dOCLCQ _dOH@ _dBDX _dVF$
015			_aGBA560650 _2bnb
016	7		_a013255730 _2Uk
020			_a0471730440 (hardcover)
020			_a9780471730446 (hardcover)
035			_a(OCoLC)57893901
042			_apcc
050	0	0	_aBF 637 .P4 _bL32 2005
049			_aVF$A
100	1		_aLakhani, Dave, _d1965-
245	1	0	_aPersuasion : _bthe art of getting what you want / _cDave Lakhani.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2005.
300			_axxviii, 225 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 217-218) and index.
505	0		_aManipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.
650		0	_aPersuasion (Psychology)
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip058/2005005163.html
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0621/2005005163-b.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0621/2005005163-d.html
938			_aBaker & Taylor _bBKTY _c24.95 _d18.71 _i0471730440 _n0006284455 _sactive
938			_aIngram _bINGR _n0471730440
938			_aBaker and Taylor _bBTCP _nBK0006654689
938			_aYBP Library Services _bYANK _n2214369
938			_aBrodart _bBROD _n03571971 _c$27.95
994			_aC0 _bVF$
999			_c131684 _d131684