000			01968cam a22003974a 4500
001			ocn701019425
003			OCoLC
005			20251028093225.0
008			110519s2011 mau b 001 0 eng
010			_a 2011021190
035			_a(Sirsi) i9781422172360
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCDX _dPUL _dBDX _dSHH _dCOO _dVF$
016	7		_a015841922 _2Uk
020			_a9781422172360 (alk. paper)
020			_a1422172368 (alk. paper)
035			_a(OCoLC)701019425
042			_apcc
050	0	0	_aHD 30.19 _b.B73 2011
049			_aVF$A
100	1		_aBradley, Anthony J.
245	1	4	_aThe social organization : _bhow to use social media to tap the collective genius of your customers and employees / _cAnthony J. Bradley, Mark P. McDonald.
260			_aBoston, Mass. : _bHarvard Business Review Press, _cc2011.
300			_axiii, 252 p. ; _c24 cm.
490	0		_aGartner, Inc./Harvard Business Review Press series
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launching the community -- Guiding from the middle -- Guide the community's purpose -- Guiding the organization -- Becoming a social organization.
520			_aDescribes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.
650		0	_aManagement _xSocial aspects.
650		0	_aSocial media.
650		0	_aIndustrial sociology.
650		7	_aManagement _xSocial aspects. _2sears
650		7	_aIndustries _xSocial aspects. _2sears
700	1		_aMcDonald, Mark P., _d1963-
994			_aC0 _bVF$
999			_c131272 _d131272