000			02758cam a22003494a 4500
001			ocn727703047
003			OCoLC
005			20251028093225.0
008			120217s2012 caua b 001 0 eng d
010			_a 2011284942
035			_a(Sirsi) i9780321804112
040			_aBTCTA _beng _cBTCTA _dDLC _dUKMGB _dTXA _dYDXCP _dBWX _dBDX _dUPM _dCUD _dVF$
016	7		_a015859927 _2Uk
020			_a9780321804112
020			_a0321804112
035			_a(OCoLC)727703047
042			_alccopycat
050	0	0	_aHM 742 _b.A33 2012
049			_aVF$A
100	1		_aAdams, Paul.
245	1	0	_aGrouped : _bhow small groups of friends are the key to influence on the social web / _cPaul Adams.
260			_aBerkeley, CA : _bNew Riders, _cc2012.
300			_aviii, 159 p. : _bill. (some col.) ; _c21 cm.
490	1		_aVoices that matter
504			_aIncludes bibliographical references and index.
505	0		_aMachine generated contents note: 1.The web is changing -- How the web is changing -- Why the web is changing -- Why the social web is important to your business -- Summary -- Further reading -- 2.How and why we communicate with others -- Why we talk -- What we talk about -- Who we talk to -- Summary -- Further reading -- 3.How we're connected influences us -- The structure of our social network -- People naturally form groups -- Social network structure changes how we're influenced -- Summary -- Further reading -- 4.How our relationships influence us -- Relationship types and patterns -- Strong ties -- Weak ties -- How relationships change -- Summary -- Further reading -- 5.The myth of the "influentials" -- Highly connected does not mean highly influential -- Ideas often spread because people are influenceable -- How hubs spread ideas -- Summary -- Further reading -- 6.We are influenced by what is around us -- Social proof -- Influence Within Groups -- Influence within our extended network -- How experts exert influence -- Summary -- Further reading -- 7.How our brain influences us -- We are not rational thinkers -- Most of our behavior is driven by our nonconscious brain -- Our memory is highly unreliable -- Summary -- Further reading -- 8.How our biases influence us -- Other people bias us -- Our perception of value biases us -- Our habits bias us -- Environmental cues bias us -- Summary -- Further reading -- 9.Marketing and advertising on the social web -- The problems facing interruption marketing -- The rise of permission marketing and word of mouth -- Building trust and credibility -- Summary -- Further reading -- 10.Conclusion -- The social web today -- The next few years.
650		0	_aOnline social networks.
650		0	_aSmall groups.
830		0	_aVoices that matter.
994			_aC0 _bVF$
999			_c131267 _d131267