000			02984cam a2200433 a 4500
001			ocn463454430
003			OCoLC
005			20251028093224.0
008			091103s2010 nyua b 001 0 eng
010			_a 2009044963
035			_a(Sirsi) i9781433109362
040			_aDLC _beng _cDLC _dC#P _dYDXCP _dBWX _dCDX _dDEBBG _dOHX _dOCL _dNLGGC _dUWO _dTULIB _dVF$
015			_a09,N46,0068 _2dnb
020			_a9781433109362 (pbk. : alk. paper)
020			_a1433109360 (pbk. : alk. paper)
020			_a9781433109386 (hardcover : alk. paper)
020			_a1433109387 (hardcover : alk. paper)
035			_a(OCoLC)463454430
050	0	0	_aP 90 _b.M2644 2010
049			_aVF$A
100	1		_aMacnamara, Jim.
245	1	4	_aThe 21st century media (r)evolution : _bemergent communication practices / _cJim Macnamara.
246	3		_aTwenty-first century media (r)evolution
260			_aNew York : _bPeter Lang, _cc2010.
300			_avii, 408 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The new mediaspeak : media language and terminology today -- Understanding the mediascape : philosophies and theories of emergent media -- Sorting myths and cyberbole from trends and tipping points -- The future of community and culture -- The future of mediated politics -- The future of journalism -- The future of advertising -- Future media business models -- The future of public relations -- The future for organizations and business.
520	1		_a"The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways."--BOOK JACKET.
650		0	_aMass media _xTechnological innovations.
650		0	_aCommunication _xTechnological innovations.
650		0	_aMass media and culture.
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018875346&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
938			_aBlackwell Book Service _bBBUS _nR4825967 _c$139.95
938			_aYBP Library Services _bYANK _n3130559
938			_aCoutts Information Services _bCOUT _n11230594
938			_aOtto Harrassowitz _bHARR _nhar090152734
994			_aC0 _bVF$
999			_c131230 _d131230