000 02343cam a2200481 a 4500
001 ocn671701853
003 OCoLC
005 20251028093224.0
008 110729s2012 nyua b 001 0 eng
010 _a 2011032257
035 _a(Sirsi) i9780415891806
035 _a(Sirsi) i9780415891806
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dBWX
_dCDX
_dYBM
_dVF$
020 _a9780415891806 (hardback : alk. paper)
020 _a0415891809 (hardback : alk. paper)
020 _a9780415888035 (pbk. : alk. paper)
020 _a0415888034 (pbk. : alk. paper)
020 _a9780203148976 (e-book)
020 _a0203148975 (e-book)
035 _a(OCoLC)671701853
042 _apcc
050 0 0 _aP 96 .A86
_bW48 2012
049 _aVF$A
100 1 _aWhitaker, Wayne R.,
_d1940-2020.
245 1 0 _aMediawriting :
_bprint, broadcast, and public relations /
_cW. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
250 _a4th ed.
260 _aNew York :
_bRoutledge,
_c2012.
300 _axix, 380 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aPreface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
650 0 _aMass media
_xAuthorship.
650 0 _aBroadcast journalism
_xAuthorship.
650 0 _aPublic relations
_xAuthorship.
650 0 _aJournalism
_xAuthorship.
700 1 _aRamsey, Janet E.
700 1 _aSmith, Ronald D.,
_d1948-2020.
938 _aBaker and Taylor
_bBTCP
_nBK0009364567
938 _aBlackwell Book Service
_bBBUS
_n6820982
938 _aYBP Library Services
_bYANK
_n7071184
938 _aCoutts Information Services
_bCOUT
_n17905076
994 _aC0
_bVF$
999 _c131208
_d131208