000			02219cam a2200409 a 4500
001			ocn441196673
003			OCoLC
005			20251028093223.0
008			091229s2010 enka b 001 0 eng
010			_a 2009053132
035			_a(Sirsi) i9781444330304
040			_aDLC _cDLC _dBTCTA _dBWKUK _dBWK _dUKM _dYDXCP _dCDX _dBWX _dMEAUC _dBDX _dTULIB _dVF$
015			_aGBA952944 _2bnb
016	7		_a015391719 _2Uk
020			_a9781444330304 (pbk.)
020			_a1444330306 (pbk.)
035			_a(OCoLC)441196673
050	0	0	_aP 96 .I5 _bM37 2010
049			_aVF$A
100	1		_aMcPhail, Thomas L.
245	1	0	_aGlobal communication : _btheories, stakeholders, and trends / _cThomas L. McPhail.
250			_a3rd ed.
260			_aChichester, West Sussex, U.K. ; _aMalden, MA : _bWiley-Blackwell, _cc2010.
300			_axiv, 400 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [369]-381) and index.
505	0		_aGlobal communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
650		0	_aCommunication, International.
650		0	_aCommunication _xInternational cooperation.
938			_aBaker and Taylor _bBTCP _nBK0008567785
938			_aBlackwell Book Service UK _bBBUK _nL9840862 _c24.99
938			_aYBP Library Services _bYANK _n3117641
938			_aBlackwell Book Service _bBBUS _nR2836887 _c$49.95
938			_aCoutts Information Services _bCOUT _n10509885
938			_aBrodart _bBROD _n11729708 _c$52.95
994			_aC0 _bVF$
999			_c131190 _d131190