000			03076cam a2200361 a 4500
001			ocn255891285
003			OCoLC
005			20251028093223.0
008			081202s2009 mauab b 000 0 eng
010			_a 2008052335
035			_a(Sirsi) i9781592535156
035			_a(Sirsi) i9781592535156
040			_aDLC _beng _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dZVT _dOMB _dDEBBG _dOCL _dVP@ _dOCL _dKZK _dBDX _dVF$
020			_a9781592535156
020			_a1592535151
035			_a(OCoLC)255891285
050	0	0	_aNC 997 _b.M24 2009
049			_aVF$A
100	1		_aMalamed, Connie.
245	1	0	_aVisual language for designers : _bprinciples for creating graphics that people understand / _cConnie Malamed.
260			_aBeverly, Mass. : _bRockport Publishers, _cc2009.
300			_a240 p. : _bill. (chiefly col.), col. maps ; _c29 cm.
504			_aIncludes bibliographical references (p. 228).
505	0		_aIntroduction -- Section I. Getting graphics : An explanation of how we process visual information -- Section II. Principles : Organize for perception : Features that pop out ; Texture segregation ; Grouping -- Direct the eyes : Position ; Emphasis ; Movement ; Eye gaze ; Visual cues -- Reduce realism : Visual noise ; Silhouettes ; Iconic forms ; Line art ; Quantity -- Make the abstract concrete : Big-picture views ; Data displays ; Visualization of information ; More than geography ; Snapshots of time -- Clarify complexity : Segments and sequences ; Specialized views ; Inherent structure -- Charge it up : Emotional salience ; Narratives ; Visual metaphors ; Novelty and humor.
520			_aWithin every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics,Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Includes: how to organize graphics for quick perception; how to direct the eyes to essential information; how to use visual shorthand for efficient communication; how to make abstract ideas concrete; how to best express visual complexity; how to charge a graphic with energy and emotion.
650		0	_aCommercial art.
650		0	_aGraphic arts.
650		0	_aVisual communication.
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0905/2008052335-d.html
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0916/2008052335-b.html
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017620047&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
999			_c131135 _d131135