000			04152cam a2200421 a 4500
001			ocn687666007
003			OCoLC
005			20251028093220.0
008			110120s2011 nyu b 001 0 eng
010			_a 2011001628
035			_a(Sirsi) i9781439121207
035			_a(Sirsi) i9781439121207
040			_aDLC _beng _cDLC _dIG# _dBTCTA _dYDXCP _dBKL _dXBM _dABG _dIJ8 _dMNY _dZCU _dIXA _dCDX _dMLY _dBDX _dVF$
020			_a1439121206 (hbk.)
020			_a9781439121207 (hbk.)
020			_a1439121222 (pbk.)
020			_a9781439121221 (pbk.)
020			_a1439141185 (ebk.)
020			_a9781439141182 (ebk.)
035			_a(OCoLC)687666007
042			_apcc
050	0	0	_aHD 2731 _b.B227 2011
049			_aVF$A
100	1		_aBakan, Joel.
245	1	0	_aChildhood under siege : _bhow big business targets children / _cJoel Bakan.
260			_aNew York : _bFree Press, _c2011.
300			_ax, 277 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_tThe century of the child -- _tWhack your soul mate and boneless girl -- _tThe new cirriculum of childhood -- _tPrescriptions for profit -- _tPom-poms for pills -- _tA dangerous and unnatural experiment -- _tPrecautionary tales -- _tIn our own backyard -- _tRace to nowhere -- _tNarrowing minds.
520			_a"Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children."--Booklist (starred review)
520			_a"Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents' fears, and operate with callous disregard for children's health and well-being. The number of children taking dangerous psychotropic drugs has skyrocketed as pharmaceutical companies employ insidious, often illegal tactics to inflate diagnoses of disorders and convince parents their children require medication. A highly sophisticated marketing industry deploys increasingly subtle and powerful tactics to play on children's intense emotions and desires and to lure them into obsessive consumerism. Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children's social and emotional worlds to compel them to spend more and more monetizable time online. America's schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children's chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments. Nelson Mandela once sagely remarked that "there can be no keener revelation of a society's soul than the way it treats its children." The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors. Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices. "--Publisher's description
650		0	_aCorporations _xMoral and ethical aspects.
650		0	_aChild consumers.
650		0	_aTarget marketing.
650		0	_aChild welfare.
776	0	8	_iIssued also in ebook format _z9781439141182 _z1439141185
999			_c130980 _d130980