000			04018cam a2200421 a 4500
001			ocn555641621
003			OCoLC
005			20251028093220.0
008			101202s2011 nyu b 001 0 eng
010			_a 2010049964
035			_a(Sirsi) i9781416596585
035			_a(Sirsi) i9781416596585
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dUPZ _dMOF _dIH9 _dORX _dVP@ _dCDX _dABG _dSHH _dNLGGC _dNSB _dEEK _dBDX _dVF$
020			_a9781416596585
020			_a1416596585
020			_a9781416596714 (ebk.)
020			_a1416596712 (ebk.)
035			_a(OCoLC)555641621
042			_apcc
043			_an-us---
050	0	0	_aHD 9696.8 .U64 _bG6657 2011
049			_aVF$A
100	1		_aLevy, Steven.
245	1	0	_aIn the plex : _bhow Google thinks, works, and shapes our lives / _cSteven Levy.
250			_a1st Simon & Schuster hardcover ed.
260			_aNew York : _bSimon & Schuster, _c2011.
300			_av, 424 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. 391-407) and index.
505	0		_aThe world according to Google: biography of a search engine -- Googlenomics: cracking the code on internet profits -- Don't be evil: how Google built its culture -- Google's cloud: building data centers that hold everything ever written -- Outside the box: the Google phone company and the Google TV company -- GuGe: Google moral dilemma in China -- Google.gov: is what's good for Google, good for government or the public? -- Chasing tail lights.
520			_aWritten with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter was granted access to the company, and in this book he takes readers inside Google headquarters, the Googleplex to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, the author reveals, is its engineering mind set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers, free food and dry cleaning, on site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China, and the author discloses what went wrong and how Brin disagreed with his peers on the China strategy. And now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start ups. Can the company that famously decided not to be evil still compete?
610	2	0	_aGoogle (Firm)
630	0	0	_aGoogle.
650		0	_aInternet industry _zUnited States.
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010049964-b.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010049964-d.html
856	4	1	_3Sample text _uhttp://catdir.loc.gov/catdir/enhancements/fy1109/2010049964-s.html
999			_c130979 _d130979