000 02007cam a22003734a 4500
001 ocm40467346
003 OCoLC
005 20251028093206.0
008 981118s1952 maua b 001 0 eng
010 _a 98033202
035 _a(Sirsi) i9780875848198
035 _a(Sirsi) i9780875848198
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015 _aGB98-V0139
019 _a60224532
020 _a0875848192
020 _a9780875848198
035 _a(OCoLC)40467346
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042 _apcc
050 0 0 _aHF 5415.15
_b.P56 1952
049 _aVF$A
100 1 _aPine, B. Joseph.
245 1 4 _aThe experience economy :
_bwork is theatre & every business a stage /
_cB. Joseph Pine II, James H. Gilmore.
260 _aBoston :
_bHarvard Business School Press,
_cc1952.
300 _axii, 254 p. :
_bill. ;
_c24 cm.
520 _a"You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized. offering little or no true differentiation. What would your customers truly value? Experiences ... The authors explore how successful companies create experiences that engage customers in an inherently personal way ... It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business"--From publisher description.
504 _aIncludes bibliographical references (p. 207-230) and index.
505 0 _aStep right up -- Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- A refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Exit, stage right.
650 0 _aProduct management.
650 0 _aDiversification in industry.
650 0 _aCustomer services.
700 1 _aGilmore, James H.,
_d1959-
999 _c130219
_d130219