000			02675cam a2200421 a 4500
001			ocn642285411
003			OCoLC
005			20251028093155.0
008			100709s2010 njua 001 0 eng
010			_a 2010029406
035			_a(Sirsi) i9780470768679
035			_a(Sirsi) i9780470768679
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dUKM _dBWX _dCDX _dPZT _dVF$
015			_aGBB072743 _2bnb
016	7		_a015578008 _2Uk
019			_a587130712
020			_a9780470768679 (hardback)
020			_a0470768673 (hardback)
035			_a(OCoLC)642285411 _z(OCoLC)587130712
042			_apcc
050	0	0	_aHF 5415.1265 _b.B744 2010
049			_aVF$A
100	1		_aBrennan, Bernie.
245	1	0	_aBranded! : _bhow retailers engage consumers with social media and mobility / _cBernie Brennan, Lori Schafer.
260			_aHoboken, N.J. : _bWiley, _cc2010.
300			_axx, 264 p. : _bill. ; _c24 cm.
490	0		_aWiley & SAS business series
500			_aIncludes index.
520			_a"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now Describes the analytical tools necessary to make informed decisions on the data Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--Provided by publisher.
505	1		_aIntro: Bring your store to your customers -- Social media -- Mobility -- Starbucks: It's the experience! -- Zappos: "Your culture is your brand" -- Wet Seal: iRunway steals the teen fashion scene -- Macy's: Shooting for the stars! -- 1-800-Flowers.com: "Build a relationship first - do business second" -- JCPenny: Digital tranformation -- Pizza Hut: Creating the perfect pizza- digitally -- Best Buy: The connected world -- Analyzing value: Social media -- Conclusion: Take the lead.
650		0	_aInternet marketing.
650		0	_aSocial media _xEconomic aspects.
650		0	_aBranding (Marketing)
650		0	_aOnline social networks.
650		0	_aTelemarketing.
700	1		_aSchafer, Lori.
999			_c129632 _d129632