000			02158cam a2200361 a 4500
001			ocn149140094
003			OCoLC
005			20251028093113.0
008			070816s2008 maua b 001 0 eng
010			_a 2007033955
035			_a(Sirsi) i9780631214236
035			_a(Sirsi) i9780631214236
040			_aDLC _cDLC _dBTCTA _dBAKER _dBWK _dC#P _dBWX _dYDXCP _dSBM _dOCLCQ _dYBM _dLMR _dTTU _dVF$
020			_a9780631214236 (pbk. : alk. paper)
020			_a0631214232 (pbk. : alk. paper)
029	1		_aAU@ _b000042164799
029	1		_aNZ1 _b11654363
035			_a(OCoLC)149140094
050	0	0	_aHF 5415 _b.B637 2008
049			_aVF$A
100	1		_aBrenkert, George G.
245	1	0	_aMarketing ethics / _cGeorge G. Brenkert.
260			_aMalden, MA : _bBlackwell Pub., _c2008.
300			_axii, 256 p. : _bill. ; _c24 cm.
440		0	_aFoundations of business ethics
504			_aIncludes bibliographical references (p. [241]-249) and index.
505	0	0	_tMarketing, ethics, and morality -- _gThe _tethical challenges marketing faces -- _tThinking about ethics and morality -- _tDefining marketing -- _tMarketing as a practical activity -- _tTowards a marketing ethics framework -- _tMarketers and their markets -- _tMarketing and the marketing concept -- _tMarketing research -- _tCompetitive intelligence -- _tSegmentation and target marketing -- _tFrom product development to distribution -- _tProduct development -- _tPackaging and labeling -- _tPricing -- _tDistribution -- _tPromotion: advertising, retailing, and customers -- _tAdvertising -- _tRetailing -- _tCustomer responsibilities -- _tMarketing in a global society -- _tMarketing and other societies -- _gThe _texpansion of marketing within society: social and political marketing -- _tFostering ethical marketing -- _gAppendices: _tAMA statement of ethics (adopted in 2004) -- _gThe _tHunt-Vitell general theory of marketing ethics -- _tSCIP code of ethics for competitive intelligence professionals.
650		0	_aMarketing _xMoral and ethical aspects.
650		0	_aMarketing _xSocial aspects.
650		0	_aBusiness intelligence _xMoral and ethical aspects.
650		0	_aBusiness ethics.
999			_c127399 _d127399