000			02947cam a2200433Ia 4500
001			ocm52315074
003			OCoLC
005			20251028093059.0
008			030527s2002 nyua b 001 0 eng
020			_a0805074031 (pbk. : alk. paper)
020			_a9780805074031 (pbk. : alk. paper)
029	1		_aNLGGC _b252167252
029	1		_aAU@ _b000024956616
035			_a(Sirsi) i9780805074031
035			_a(Sirsi) i9780805074031
035			_a(Sirsi) i9780805074031
035			_a(OCoLC)52315074
040			_aEUF _cEUF _dAKP _dNLGGC _dYDXCP _dVF$
049			_aVF$A
050	0	0	_aHM 263 _b.P715 2002
100	1		_aPratkanis, Anthony R.
245	1	0	_aAge of propaganda : _bthe everyday use and abuse of persuasion / _cAnthony R. Pratkanis and Elliot Aronson.
250			_aRev. ed.
260			_aNew York : _bW.H. Freeman, _c2002.
300			_axv, 416 p. : _bill. ; _c24 cm.
500			_a"First published in hardcover in 1992 by W.H. Freeman and Company. First Owl Books edition 2002."
504			_aIncludes bibliographical references (p. [357]-397) and index.
505	0		_aOur age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- The four stratagems of influence -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler of Baghdad? -- Questionable persuasion -- The power of decoys -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- To practice what you preach -- The psychology of scarcity and the mystique of phantoms -- Education or propaganda? -- What is news? -- On the ineffectiveness of information campaigns -- Subliminal sorcery : who is seducing whom? -- Persuasion direct -- How to become a cult leader -- Propaganda in the Third Reich : a case for uncertainty -- Is forewarned forearmed? Or how to really resist propaganda -- What we can do to stop propaganda in its tracks -- Peitho's children.
650		0	_aPropaganda.
650		0	_aPersuasion (Psychology)
650		0	_aPublic opinion.
650		0	_aAdvertising.
650		0	_aTelevision in propaganda.
650	1	7	_aPropaganda. _2gtt
650	1	7	_aOverreding. _2gtt
650	1	7	_aPublieke opinie. _2gtt
700	1		_aAronson, Elliot.
999			_c126623 _d126623