000			01944cam a2200373 a 4500
001			ocn170957766
003			OCoLC
005			20251028093052.0
008			070910s2008 caua b 001 0 eng
010			_a 2007036375
035			_a(Sirsi) i9781412958752
035			_a(Sirsi) i9781412958752
040			_aDLC _cDLC _dYDXCP _dBAKER _dBTCTA _dC#P _dNLGGC _dVF$
020			_a9781412958752 (pbk. : acid-free paper)
020			_a141295875X (pbk. : acid-free paper)
029	1		_aNLGGC _b305428659
029	1		_aAU@ _b000042186570
029	1		_aNZ1 _b11645897
035			_a(OCoLC)170957766
050	0	0	_aP 96 .M4 _bP68 2008
049			_aVF$A
100	1		_aPotter, W. James.
245	1	0	_aMedia literacy / _cW. James Potter.
250			_a4th ed.
260			_aLos Angeles : _bSage Publications, _cc2008.
300			_axx, 424 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 394-413) and index.
505	0		_aLiving in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
650		0	_aMedia literacy.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007036375-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007036375-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007036375-t.html
999			_c126247 _d126247