000 03325cam a22004934a 4500
001 ocm64594290
003 OCoLC
005 20251028093051.0
008 060302s2006 nyua b 001 0 eng
010 _a 2006007358
015 _aGBA663442
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016 7 _a013512885
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020 _a0814742815 (cloth : alk. paper)
020 _a9780814742815
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035 _a(Sirsi) i9780814742815
035 _a(Sirsi) i9780814742815
035 _a(Sirsi) i9780814742815
035 _a(OCoLC)64594290
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043 _an-us---
049 _aVF$A
050 0 0 _aP 94.65 .U6
_bJ46 2006
100 1 _aJenkins, Henry,
_d1958-
245 1 0 _aConvergence culture :
_bwhere old and new media collide /
_cHenry Jenkins.
260 _aNew York :
_bNew York University Press,
_cc2006.
300 _axi, 308 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 261-278) and index.
505 0 _aIntroduction: "Worship at the altar of convergence": a new paradigm for understanding media change -- Spoiling Survivor: the anatomy of a knowledge community -- Buying into American idol: how we are being sold on reality TV -- Searching for the origami unicorn: The matrix and transmedia storytelling -- Quentin Tarantino's Star wars?: grassroots creativity meets the media industry -- Why Heather can write: media literacy and the Harry Potter wars -- Photoshop for democracy: the new relationship between politics and popular culture -- Conclusion: Democratizing television?: the politics of participation.
520 _aMedia analyst Jenkins delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture: industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets; at the same time, consumers envision a liberated public sphere, free of network controls. Jenkins explains the cultural shift as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.--From publisher description.
650 0 _aMass media and culture
_zUnited States.
650 0 _aPopular culture
_zUnited States.
650 1 7 _aMassamedia.
_2gtt
650 1 7 _aInternet.
_2gtt
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip069/2006007358.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0730/2006007358-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0733/2006007358-b.html
999 _c126208
_d126208