000			03673cam a22004934a 4500
001			ocm59881706
003			OCoLC
005			20251028093037.0
008			050420s2006 nyua be 001 0 eng
010			_a 2005011427
020			_a0789018772 (hard : alk. paper)
020			_a9780789018779 (hard : alk. paper)
020			_a0789018780 (soft : alk. paper)
020			_a9780789018786 (soft : alk. paper)
029	1		_aIG# _b0789018772
029	1		_aIG# _b0789018780
029	1		_aYDXCP _b2224642
029	1		_aYDXCP _b2224643
029	1		_aNLGGC _b275736857
029	1		_aNZ1 _b9315744
029	1		_aAU@ _b000027018282
035			_a(Sirsi) i9780789018779
035			_a(Sirsi) i9780789018779
035			_a(Sirsi) i9780789018779
035			_a(Sirsi) i9780789018779
035			_a(OCoLC)59881706
040			_aDLC _cDLC _dYDX _dBAKER _dIG# _dYUS _dBTCTA _dYDXCP _dLVB _dNLGGC _dOCLCG _dVF$
042			_apcc
049			_aVF$A
050	0	0	_aBV 652.23 _b.C65 2006
245	0	0	_aConcise encyclopedia of church and religious organization marketing / _cRobert E. Stevens ... [et al.].
260			_aBinghamton, N.Y. : _bBest Business Books : _bHaworth Reference Press, _cc2006.
300			_axiii, 176 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 159-164) and index.
505	0		_aAccess -- Active listening -- Adoption process -- Advertising message -- Atmosphere -- Attitude measurement -- Benefits of marketing -- Brand equity -- Budgets -- Cause-related marketing -- Communication methods -- Competition -- Competitive advantage -- Constituent analysis -- Constituent behavior -- Constituent service -- Contribution analysis -- Contribution/cost controls -- Contribution sources -- Controlling marketing activities -- Costs to target audience -- Database or donorbase marketing -- Data collection -- Data collection and analysis -- Demographics -- Descriptive (quantitative) research -- Direct marketing -- Environmental scanning -- Exchange -- Exploratory (qualitative) research -- Facility design -- Family life cycle -- Focus groups -- Fund raising -- Geodemographics -- Giving motivations -- Grid analysis -- Implementation -- Internal marketing -- Location analysis -- Market segmentation -- Marketing -- Marketing communications -- Marketing mix -- Marketing orientation -- Marketing plan -- Marketing planning -- Marketing research -- Mass communication media -- Measurement -- Message content -- Ministries portfolio -- Mission-based product mix -- Moments of truth -- New program development -- Idea generation -- Feasibility analysis -- Niche marketing -- Objectives -- Objective areas -- Organization and program life cycles -- Organization structure -- Performance evaluation and control -- Personal contact -- Personal contact process -- Positioning -- Primary data -- Program offerings -- Program/service elements -- Promotion budget -- Promotional mix -- Publicity -- Questionnaire -- Research design -- Research methodology -- Sampling -- Scales -- Secondary data -- Survey research -- Survey methods -- Swot analysis -- Target audience -- Appendix a. marketing and religion : a review of the two literatures / Bruce Wrenn -- Phylis mansfield -- Appendix b. writers/researchers in church and religious organization marketing.
650		0	_aChurch marketing _vEncyclopedias.
650		0	_aReligious institutions _xMarketing _vEncyclopedias.
650		6	_a�Eglise _xMarketing _vEncyclop�edies.
650		6	_aInstitutions religieuses _xMarketing _vEncyclop�edies.
650	1	7	_aReligieuze instellingen. _2gtt
650	1	7	_aMarketing. _2gtt
700	1		_aStevens, Robert E., _d1942-
999			_c125482 _d125482