000 02706cam a22004814a 4500
001 ocm56421900
003 OCoLC
005 20251028093024.0
008 040903s2005 maua b 001 0 eng
010 _a 2004020857
015 _aGBA482434
_2bnb
016 7 _a013039836
_2Uk
020 _a1591396190 (hardcover : alk. paper)
020 _a9781591396192 (hardcover : alk. paper)
029 1 _aNLGGC
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029 1 _aYDXCP
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029 1 _aNZ1
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035 _a(Sirsi) i9781591396192
035 _a(Sirsi) i9781591396192
035 _a(Sirsi) i9781591396192
035 _a(Sirsi) i9781591396192
035 _a(OCoLC)56421900
040 _aDLC
_cDLC
_dUKM
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_dBUR
_dOCLCQ
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042 _apcc
049 _aVF$A
050 0 0 _aHF 5415.153 .K53 2005
100 1 _aKim, W. Chan.
245 1 0 _aBlue ocean strategy :
_bhow to create uncontested market space and make the competition irrelevant /
_cW. Chan Kim, Ren�ee Mauborgne.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2005.
300 _axv, 240 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [223]-229) and index.
505 0 _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
520 _aIn a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
650 0 _aNew products.
650 0 _aMarket segmentation.
650 1 7 _aStrategisch management.
_2gtt
650 1 7 _aMarktsegmentatie.
_2gtt
650 6 _aProduits nouveaux.
650 6 _aSegmentation du march�e.
700 1 _aMauborgne, Ren�ee.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
999 _c124793
_d124793