000			01699nam a22004214a 4500
001			ocm54415555
003			OCoLC
005			20251028092334.0
008			060418s2004 nyua 001 0 eng
010			_a 2004042466
020			_a0060570148
029	1		_aNLGGC _b261713930
035			_a(Sirsi) i9780060570149
035			_a(Sirsi) i9780060570149
035			_a(Sirsi) i9780060570149
035			_a(Sirsi) i9780060570149
035			_z(Sirsi) 169790
040			_aDLC _cDLC _dYBM _dBAKER _dIXA _dNLGGC _dVF$
042			_apcc
050	0	0	_aHD 69.B7 _bR538 2004
090			_aHD 69 .B7 R538 2004
100	1		_aRies, Al.
245	1	4	_aThe origin of brands : _bdiscover the natural laws of product innovation and business survival / _cAl Ries and Laura Ries.
250			_a1st ed.
260			_aNew York : _bHarperCollins, _c2004.
300			_ax, 308 p. : _bill. ; _c22 cm.
500			_aIncludes index.
505	0		_aThe great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aBrand name products _xManagement.
650		0	_aNew products _xManagement.
650		0	_aMerkartikelen.
650		0	_aMerken.
650		0	_aMarketing.
700	1		_aRies, Laura.
999			_c101925 _d101925