| 000 | 00986cam a2200337Ia 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20251028092321.0 | ||
| 008 | 060313r20042003nyua 001 0 eng d | ||
| 001 | ocm55504638 | ||
| 010 | _a 2002023294 | ||
| 020 | _a0060081996 | ||
| 035 | _a(Sirsi) i9780060081997 | ||
| 035 | _a(Sirsi) i9780060081997 | ||
| 035 | _a(Sirsi) i9780060081997 | ||
| 035 | _z(Sirsi) 166986 | ||
| 040 |
_aDPB _cDPB _dBAKER _dVF$ |
||
| 050 | 1 | 4 |
_aHF 5823 _b.R642 2004 |
| 090 | _aHF 5823 .R642 2004 | ||
| 100 | 1 | _aRies, Al. | |
| 245 | 1 | 4 |
_aThe fall of advertising and the rise of PR / _cAl Ries and Laura Ries. |
| 250 | _a1st HarperBusiness pbk. ed. | ||
| 260 |
_aNew York : _bHarperBusiness, _c2004, c2002. |
||
| 300 |
_axxi, 295 p. : _bill. ; _c21 cm. |
||
| 500 | _aReprint. Originally published: c2002. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aPublic relations. | |
| 700 | 1 | _aRies, Laura. | |
| 999 |
_c101174 _d101174 |
||