000			01743cam a2200301Ia 4500
003			OCoLC
005			20251028092314.0
008			060224s2001 dcua b 000 0 eng d
001			ocm47094967
020			_a0899643558
035			_a(Sirsi) i9780899643557
035			_a(Sirsi) i9780899643557
035			_a(Sirsi) i9780899643557
035			_z(Sirsi) 165703
040			_aU@S _bspa _cU@S _dOCLCQ _dVF$
043			_an-us---
050		4	_aLB 2328.3 _b.A8 2001
090			_aLB 2328.3 .A8 2001
245	0	0	_aAdvancing small colleges : _bstrategies for success in alumni relations, communications, fund raising, marketing, and enrollment management / _cWesley K. Willmer, editor.
260			_aWashington, DC : _bCASE Books, _cc2001.
300			_aix, 275 p. : _bil. ; _c26 cm.
500			_a"Based on a comprehensive survey of members of the Council of Independent Colleges"--(Tapa).
504			_aIncluye referencias bibliogrf��?�icas (p. 237-245) y apn��?�dices.
505	0		_aForeword / Allen P. Splete -- Study overview / Wesley K. Willmer -- Leading and managing the process / Wesley K. Willmer -- The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger -- Advancement roles of small-college presidents / Daniel A. Felicetti -- Raising funds for small colleges and universities / Dana L. Miller -- Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass -- The successful small alumni relations office / Richard E. Bee -- Effective enrollment management in the new century / Marjorie R. Johnson -- Survey trends: what they say about advancement today.
650		0	_aSmall colleges _zUnited States.
700	1		_aWillmer, Wesley Kenneth.
999			_c100797 _d100797