| 000 | 00762cam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20251028092313.0 | ||
| 008 | 980708s1952 txua b 001 0 eng | ||
| 001 | ocm40467445 | ||
| 010 | _a 98071173 | ||
| 020 | _a0030243564 | ||
| 035 | _a(Sirsi) i9780030243561 | ||
| 035 | _a(Sirsi) i9780030243561 | ||
| 035 | _a(Sirsi) i9780030243561 | ||
| 035 | _z(Sirsi) 165383 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF 5415.2 _b.Z537 1952 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cWilliam G. Zikmund. |
| 260 |
_aFort Worth, TX : _bDryden Press, _cc1952. |
||
| 300 |
_axxii, 422 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 999 |
_c100716 _d100716 |
||