000			01209cam a2200361 a 4500
003			DLC
005			20251028092304.0
008			991208s2000 txua b 001 0 eng
001			ocm43286630
010			_a 99074297
020			_a0030211131
035			_a(Sirsi) i9780030211133
035			_a(Sirsi) i9780030211133
035			_a(Sirsi) i9780030211133
035			_z(Sirsi) 163370
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.123 _b.S54 2000
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
246	3		_aAdvertising, promotion, and supplemental aspects of integrated marketing communications
246	3	0	_aAdvertising promotion
250			_a5th ed.
260			_aFort Worth : _bDryden Press, _cc2000.
300			_axxix, 674 p. : _bill. (some col.) ; _c29 cm.
490	1		_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
830		0	_aDryden Press series in marketing.
999			_c100291 _d100291