Martha Inc. : the incredible story of Martha Stewart Living Omnimedia / Christopher M. Byron.

By: Material type: TextPublication details: New York : Wiley, c2002.Description: viii, 405 p. : ill. ; 24 cmISBN:
  • 0471123005
Subject(s): LOC classification:
  • TX140.S74 B97 2002
Online resources:
Contents:
1. Nancy Drew and the case of the hidden childhood -- 2. A model life -- 3. To Wall Street -- 4. The page turns -- 5. A nascent empire : the Martha moment is born -- 6. Who's afraid of Virginia Woolf? -- 7. Making the best-seller list -- 8. Kmart calls -- 9. How to negotiate a contract -- 10. Strategy : get others to pay -- 11. Controlling the stress lines -- 12. No good deed goes unpunished -- 13. Time takes Martha -- 14. Martha takes TV -- 15. In the company of women -- 16. Scheming times -- 17. A taxing situation -- 18. Time takes a licking -- 19. Labor relations -- 20. When being in the public eye is not a good thing -- 21. From Wall Street to Main Street -- 22. To the ends of the Earth.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection TX 140 .S74 B97 2002 (Browse shelf(Opens below)) Available 98620237

Includes bibliographical references (p. 349-391) and index.

1. Nancy Drew and the case of the hidden childhood -- 2. A model life -- 3. To Wall Street -- 4. The page turns -- 5. A nascent empire : the Martha moment is born -- 6. Who's afraid of Virginia Woolf? -- 7. Making the best-seller list -- 8. Kmart calls -- 9. How to negotiate a contract -- 10. Strategy : get others to pay -- 11. Controlling the stress lines -- 12. No good deed goes unpunished -- 13. Time takes Martha -- 14. Martha takes TV -- 15. In the company of women -- 16. Scheming times -- 17. A taxing situation -- 18. Time takes a licking -- 19. Labor relations -- 20. When being in the public eye is not a good thing -- 21. From Wall Street to Main Street -- 22. To the ends of the Earth.

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