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Your search returned 133 results.

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Services marketing / Christopher H. Lovelock. by

Lovelock, Christopher H

Series: Prentice-Hall series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.122 .L68 1991.

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The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by

Hiam, Alexander
Schewe, Charles D, 1942-

Series: Portable MBA series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : J. Wiley, c1992

Online resources:

Table of Contents

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.13 .H47 1992.

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Getting it published : a guide for scholars and anyone else serious about serious books / William Germano. by

Germano, William P, 1950-

Series: Chicago guides to writing, editing, and publishing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : University of Chicago Press, c2001

Online resources:

Publisher description
Contributor biographical information
Table of contents

Availability: Items available for loan: Storms Research Center (1)Call number: PN 161 .G46 2001.

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The complete guide to writing & selling the Christian novel / Penelope J. Stokes. by

Stokes, Penelope J

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, Ohio : Writer's Digest Books, c1998

Other title:

Writing & selling the Christian novel
Writing and selling the Christian novel

Availability: Items available for loan: Storms Research Center (1)Call number: PN 3377.5 .C47 .S76 1998.

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The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries. by

Ries, Al
Ries, Laura

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : HarperCollins, 2004

Availability: Items available for loan: Storms Research Center (1)Call number: HD 69 .B7 R538 2004.

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Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff. by

Brinckerhoff, Peter C, 1952-

Series: Brinckerhoff, Peter C., Mission-based management series ;

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken, NJ : Wiley, c2003

Online resources:

Contributor biographical information
Publisher description
Table of contents

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415 .B667 2003.

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How to change the world : social entrepreneurs and the power of new ideas / David Bornstein. by

Bornstein, David

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, 2004

Online resources:

Table of contents
Publisher description

Availability: Items available for loan: Storms Research Center (1)Call number: HN 18 .B6363 2004.

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Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. by

McCarthy, E. Jerome (Edmund Jerome)
Perreault, William D., Jr

Edition: 1994-1995 ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Burr Ridge, Ill. : Irwin, c1994

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.13 .M224 1994.

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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. by

Ries, Al
Ries, Laura

Edition: 1st ed. [expanded].

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : HarperBusiness, c2002

Other title:

Twenty-two immutable laws of branding
How to build a product or service into a world-class brand

Online resources:

Publisher description

Availability: Items available for loan: Storms Research Center (1)Call number: HD 69 .B7 R537 2002.

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10.

Essentials of marketing research / William G. Zikmund. by

Zikmund, William G

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth, TX : Dryden Press, c1952

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.2 .Z537 1952.

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11.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A

Series: Dryden Press series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, c2000

Other title:

Advertising, promotion, and supplemental aspects of integrated marketing communications
Advertising promotion

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.123 .S54 2000.

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12.

All aboard for Santa Fe : railway promotion of the Southwest, 1890s to 1930s / Victoria E. Dye. by

Dye, Victoria E, 1959-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Albuquerque : University of New Mexico Press, c2005

Online resources:

Table of contents

Availability: Items available for loan: Storms Research Center (1)Call number: HE 2781 .S46 D94 2005.

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13.

Research to riche$: the secret rules of successful marketing : welcome to the secret world of marketing research / Jim Nelems. by

Nelems, Jim

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Atlanta, Ga. : Longstreet Press, c2002

Other title:

Secret rules of successful marketing

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.2 .N454 2002.

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14.

Bottom-up marketing / by Al Ries and Jack Trout. by

Ries, Al
Trout, Jack

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c1989

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415 .R5437 1989.

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15.

Qualitative market research : a comprehensive guide / Hy Mariampolski. by

Mariampolski, Hy

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks : Sage Publications, 2001

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.2 .M3167 2001.

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16.

The 11 immutable laws of Internet branding / Al Ries and Laura Ries. by

Ries, Al
Ries, Laura

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : HarperBusiness, c2000

Other title:

Eleven immutable laws of Internet branding

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.1265 .R53 2000.

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17.

The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich Tong. by

Zagula, John
Tong, Richard, 1961-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Portfolio, 2004

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415 .Z24 2004.

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18.

Strategic marketing in library and information science / Irene Owens, editor. by

Owens, Irene

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Binghamton, NY : Haworth Information Press, c2002

Availability: Items available for loan: Storms Research Center (1)Call number: Z 678 .S765 2002.

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19.

The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess. by

Siess, Judith A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : American Library Association, 2003

Availability: Items available for loan: Storms Research Center (1)Call number: Z 716.3 .S54 2003.

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20.

Creating the customer-driven library : building on the bookstore model / Jeannette Woodward. by

Woodward, Jeannette A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : American Library Association, 2005

Online resources:

Table of contents

Availability: Items available for loan: Storms Research Center (1)Call number: Z 716.3 .W636 2005.

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