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The consumer's guide to effective environmental choices : practical advice from the Union of Concerned Scientists / Michael Brower, Warren Leon. by

Brower, Michael, 1960-
Leon, Warren
Union of Concerned Scientists

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Three Rivers Press, 1952

Other title:

practical advice from the Union of Concerned Scientists

Online resources:

Contributor biographical information
Publisher description

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.33 .U6 B76 1952.

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Customer orientation and market action / Michael D. Johnson. by

Johnson, Michael D. (Michael David)

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.5 .J639 1998B.

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The myth of excellence : why great companies never try to be the best at everything / Frederick A. Crawford and Ryan Mathews. by

Crawford, Frederick A
Mathews, Ryan

Edition: 1st pbk. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Three Rivers Press, c2001

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.2 .C76 2001.

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How customers think : essential insights into the mind of the market / Gerald Zaltman. by

Zaltman, Gerald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Harvard Business School Press, c2003

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.32 .Z35 2003.

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Why we buy : the science of shopping / Paco Underhill. by

Underhill, Paco

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Simon & Schuster, c1952

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: Storms Research Center (2)Call number: HF 5415.2 .U53 1952, ...

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Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton. by

Fromm, Jeff
Garton, Christie

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: New York : AMACOM, American Management Association, 2013Copyright date: 2013

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.332 .Y66 F76 2013.

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The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer. by

Benartzi, Shlomo [author.]
Lehrer, Jonah [author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: New York, New York : Portfolio/Penguin, 2015Copyright date: 2015

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.32 .B46 2015.

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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by

Ariely, Dan

Edition: 1st Harper Perennial ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Harper Perennial, 2010

Availability: Items available for loan: Storms Research Center (1)Call number: BF 448 .A75 2010.

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Contagious : why things catch on / Jonah Berger. by

Berger, Jonah [author.]

Edition: 1st Simon & Schuster hardcover edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: New York : Simon & Schuster, �2013

Other title:

Why things catch on

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.153 .B463 2013.

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10.

Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. by

Krishna, Aradhna

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, NY : Palgrave Macmillan, 2013

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415 .K674 2013.

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11.

Flux : what marketing managers need to navigate the new environment / edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin. by

Soberman, David, 1960-
Soman, Dilip

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto : University of Toronto Press, c2012

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.13 .F58 2012.

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12.

Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]. by

Lindstrom, Martin, 1970-

Edition: 1st pbk. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Broadway Books, c2010

Other title:

Buyology

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.12615 .L56 2010.

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13.

The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank. by

Frank, Thomas (Thomas C.)

Edition: Pbk. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : University of Chicago Press, c1998

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.1 .F72 1998.

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14.

Hidden order : the economics of everyday life / David Friedman. by

Friedman, David D

Edition: 1st pbk. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, NY : HarperBusiness, 1997, c1996

Other title:

Economics of everyday life

Availability: Items available for loan: Storms Research Center (1)Call number: HB 171 .F767 1997.

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