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The fall of advertising and the rise of PR / Al Ries and Laura Ries. by

Ries, Al
Ries, Laura

Edition: 1st HarperBusiness pbk. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : HarperBusiness, 2004, c2002

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5823 .R642 2004.

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Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor. by

Schor, Juliet

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Scribner, 2004

Other title:

Commercialized child and the new consumer culture

Online resources:

Publisher description

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.33 .U6 S355 2004.

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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A

Series: Dryden Press series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, c2000

Other title:

Advertising, promotion, and supplemental aspects of integrated marketing communications
Advertising promotion

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.123 .S54 2000.

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Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. by

Jamieson, Kathleen Hall

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, NY : Oxford University Press, 1996

Online resources:

Publisher description

Availability: Items available for loan: Storms Research Center (1)Call number: JK 524 .J36 1996.

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This side of paradise / F. Scott Fitzgerald ; edited with an introduction and notes by Patrick O'Donnell. by

Fitzgerald, F. Scott (Francis Scott), 1896-1940
O'Donnell, Patrick, 1948-

Series: Penguin twentieth-century classics

Material type:

Text; Format: print ; Literary form: Fiction

Publication details: New York : Penguin Books, 1996

Availability: Items available for loan: Storms Research Center (1)Call number: PS 3511 .I9 T48 1996.

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The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo. by

Cappo, Joe

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago, Ill. : McGraw-Hill, 2003

Online resources:

Contributor biographical information
Table of contents
Publisher description

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5821 .C32 2003.

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Alcohol : opposing viewpoints / Scott Barbour, book editor. by

Barbour, Scott, 1963-

Series: Opposing viewpoints series (Unnumbered)

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Juvenile;

Publication details: San Diego, Calif. : Greenhaven Press, c1998

Availability: Items available for loan: Storms Research Center (1)Call number: HV 5035 .A458 1998.

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Bottom-up marketing / by Al Ries and Jack Trout. by

Ries, Al
Trout, Jack

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c1989

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415 .R5437 1989.

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The truth about the drug companies : how they deceive us and what to do about it / Marcia Angell. by

Angell, Marcia

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Random House, c2004

Online resources:

Contributor biographical information
Sample text
Publisher description

Availability: Items available for loan: Storms Research Center (1)Call number: HD 9666.5.A74 2004.

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10.

The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess. by

Siess, Judith A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : American Library Association, 2003

Availability: Items available for loan: Storms Research Center (1)Call number: Z 716.3 .S54 2003.

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11.

Harvesting minds : how TV commercials control kids / Roy F. Fox ; foreword by George Gerbner. by

Fox, Roy F

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Westport, Conn. : Praeger, 1996

Availability: Items available for loan: Storms Research Center (1)Call number: LB 1044.8 .F69 1996.

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12.

International advertising : realities and myths / edited by John Philip Jones. by

Jones, John Philip

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks, Calif. : Sage Publications, c2000

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5823 .I59 2000.

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13.

Advertising cultures / edited by Timothy deWaal Malefyt and Brian Moeran. by

Malefyt, Timothy Dwight deWaal
Moeran, Brian, 1944-

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : BERG, 2003

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5823 .A1685 2003.

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14.

Children : consumption, advertising and media / Flemming Hansen ... [et al.] (eds.). by

Hansen, Flemming, Prof
Handelshj��?�skolen i Kb��?�enhavn

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Copenhagen : Copenhagen Business School Press, 2002

Other title:

Consumption, advertising and media

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.32 .C47 2002.

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15.

Controversies in contemporary advertising / Kim Bartel Sheehan. by

Sheehan, Kim Bartel

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks : Sage Publications, c2004

Online resources:

Table of contents

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5823 .S4854 2003.

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16.

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by

Kelley, Larry D, 1955-
Jugenheimer, Donald W

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Armonk, N.Y. : M.E. Sharpe, c2004

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5826.5 .K45 2004.

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17.

Footnotes : what you stand for is more important than what you stand in / Kenneth Cole with Mira Jacob. by

Cole, Kenneth

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Simon & Schuster, c2003

Availability: Items available for loan: Storms Research Center (1)Call number: HF 6161 .C44 C65 2003.

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18.

The Ad men and women : a biographical dictionary of advertising / edited by Edd Applegate. by

Applegate, Edd

Material type:

Text; Format: print ; Nature of contents: biography

; Literary form: Not fiction

Publication details: Westport, Conn. : Greenwood Press, 1994

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5810 .A2 A3 1994.

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19.

A lawyer's guide to getting good press / by John T. Duffy. by

Duffy, John T

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Lawyer's Alert Press, c1991

Availability: Items available for loan: Storms Research Center (1)Call number: KF 310 .A3 D84X 1991.

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20.

Consuming kids : the hostile takeover of childhood / Susan Linn. by

Linn, Susan E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : New Press, c2004

Availability: Items available for loan: Storms Research Center (1)Call number: HF 5415.32 .L56 2004.

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