Encyclopedia of sports management and marketing / general editors, Linda E. Swayne, Mark Dodds.

Contributor(s): Material type: TextPublication details: Los Angeles : Sage Reference, c2011.Description: 4 v . (xlvi, 1,858 p.) : ill. (some col.) ; 29 cmISBN:
  • 9781412973823 (hardback : set)
  • 1412973821 (hardback : set)
Subject(s): LOC classification:
  • REF GV 713 .E53 2011
Contents:
V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
Summary: "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Reference Storms Research Center Reference Collection - Does Not Circulate REF GV 713 .E53 2011 V.1 (Browse shelf(Opens below)) 1 Not for loan 98647240
Reference Storms Research Center Reference Collection - Does Not Circulate REF GV 713 .E53 2011 V.2 (Browse shelf(Opens below)) 1 Not for loan 98647241
Reference Storms Research Center Reference Collection - Does Not Circulate REF GV 713 .E53 2011 V.3 (Browse shelf(Opens below)) 1 Not for loan 98647242
Reference Storms Research Center Reference Collection - Does Not Circulate REF GV 713 .E53 2011 V.4 (Browse shelf(Opens below)) 1 Not for loan 98647243

Includes bibliographical references and index.

V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher.

There are no comments on this title.

to post a comment.