The small business bible : everything you need to know to succeed in your small business / Steven D. Strauss.

By: Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2005.Description: xi, 435 p. : ill. ; 24 cmISBN:
  • 0471684317 (pbk.)
  • 9780471684312 (pbk.)
Subject(s): LOC classification:
  • HD 62.7 .S875 2005
Online resources:
Contents:
In the beginning -- Choosing the right business -- Buying an existing business -- Understanding your market -- Calculating your startup costs -- Write a winning business plan -- Structuring your business -- The money hunt -- Location, location, location -- Branding 101 -- Products and inventory -- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease -- Making a profit -- Getting and extending credit -- Insurance -- Get a handle on taxes -- Legal-ease I -- Legal ease II -- Successful advertising strategies -- Marketing muscle -- Your web presence -- Exodus -- Hiring and firing -- Employee benefits demystified -- Training and motivating your staff -- Extraordinary sales and exemplary customer service -- Selecting the right franchise -- Franchise success secrets -- The home based business -- Successful home-based businesses strategies -- The shoestring entrepreneur -- Marketing on a shoestring -- Small business success secrets I: money -- Small business success secrets II: vision.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 62.7 .S875 2005 (Browse shelf(Opens below)) Available 98632215

In the beginning -- Choosing the right business -- Buying an existing business -- Understanding your market -- Calculating your startup costs -- Write a winning business plan -- Structuring your business -- The money hunt -- Location, location, location -- Branding 101 -- Products and inventory -- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease -- Making a profit -- Getting and extending credit -- Insurance -- Get a handle on taxes -- Legal-ease I -- Legal ease II -- Successful advertising strategies -- Marketing muscle -- Your web presence -- Exodus -- Hiring and firing -- Employee benefits demystified -- Training and motivating your staff -- Extraordinary sales and exemplary customer service -- Selecting the right franchise -- Franchise success secrets -- The home based business -- Successful home-based businesses strategies -- The shoestring entrepreneur -- Marketing on a shoestring -- Small business success secrets I: money -- Small business success secrets II: vision.

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