Finding fertile ground : identifying extraordinary opportunities for new ventures / Scott A. Shane.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2005.Description: xxix, 219 p. : ill. ; 24 cm. + 1 CD-ROM (4 1/2 in.)ISBN:
  • 0131423983 (hbk.)
  • 0131423983 (CD-ROM)
Subject(s): LOC classification:
  • HD 62.5 .S528 2005
Online resources:
Contents:
Selecting the right industry -- Identifying valuable opportunities -- Managing technological evolution -- Identifying and satisfying real market needs -- Understanding customer adoption -- Exploiting established company weaknesses -- Managing intellectual property -- Appropriating the returns to innovation -- Choosing the right organizational form -- Managing risk and uncertainty.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 62.5 .S528 2005 (Browse shelf(Opens below)) Available 98621022
Book Storms Research Center Main Collection HD 62.5 .S528 2005 CD (Browse shelf(Opens below)) Available 98632660

Accompanying audio CD includes a 20-minute summary of the contents of the book and an interview with the author.

Includes bibliographical references (p. 205-212) and index.

Selecting the right industry -- Identifying valuable opportunities -- Managing technological evolution -- Identifying and satisfying real market needs -- Understanding customer adoption -- Exploiting established company weaknesses -- Managing intellectual property -- Appropriating the returns to innovation -- Choosing the right organizational form -- Managing risk and uncertainty.

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