Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.

By: Material type: TextPublication details: New York : McGraw-Hill, c2012.Edition: 1st edDescription: xviii, 215 p. ; 24 cmISBN:
  • 9780071791090 (alk. paper)
  • 0071791094 (alk. paper)
Other title:
  • ROI, return on influence
  • Return on influence, ROI
Subject(s): LOC classification:
  • HM 742 .S33 2012
Contents:
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
Summary: Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HM 742 .S33 2012 (Browse shelf(Opens below)) Available 98644525

Includes bibliographical references (p. [197]-201) and index.

Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.

Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.

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