The fortune at the bottom of the pyramid / C. K. Prahalad.

By: Material type: TextPublication details: Upper Saddle River, NJ : Wharton School Publishing, c2005.Description: xix, 401 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0131467506
Subject(s): LOC classification:
  • HD 2932 .P73 2005
Online resources:
Contents:
PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 2932 .P73 2005 (Browse shelf(Opens below)) Available 98628316

Includes bibliographical references and index.

PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela.

System requirements for accompanying CD-ROM: PC; Windows 2000/XP; Windows Media Player 8 or higher; or Macintosh computer; Mac OSX; Internet Explorer 5.2 for Mac; Windows Media Player 9 for Mac OSX.

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